carson@gtm:~$./deploy revenue_systems

Revenue systems, built by
someone who carried the number

SDR AE Demand Gen Lead Sales Manager

Most ops people have never carried a quota. Most sellers can't build systems. I've spent 9 years doing both — turning ambiguous GTM problems into repeatable, AI-powered systems that reps actually use.

Book a Meeting →cat ./the_systems ↓
9YRS
B2B SaaS, full funnel
110%+
Sustained team attainment
−3DAYS
Cut from conversion cycle
$8.6K/MO
Revenue leakage surfaced

// WHAT I BUILD

Systems, Not Slideware

[01]

Outbound Engines

Clay + Apollo + Outreach + GenAI, wired into enrichment flows and sequenced campaigns that A/B test themselves at scale. The last one I ran hit 200% of pipeline target.

[02]

Revenue Visibility

Single-source-of-truth dashboards from messy, siloed data. Consolidated a post-merger data mess into one view — and exposed $8,600/mo in revenue leakage nobody could see.

[03]

Conversion Velocity

Find the friction, remove it, measure it. Redesigned a discovery process from scratch and cut 3 business days off top-of-funnel conversion — process, not guesswork.

[04]

AI Workflows

Context engineering and prompt systems with Claude, ChatGPT, and Gemini — automation reps actually adopt, not shelfware. AI in the daily motion, not the slide deck.

[05]

Team Operating Systems

Coaching ecosystems: call review loops, 1:1 frameworks, performance cadences. Sustained 110%+ team attainment and developed 2 reps into senior promotions.

[06]

Operator Credibility

SDR → AE → Demand Gen Lead → Sales Manager. My systems get adopted because they're built by someone who carried the number — not handed down from an ivory tower.

// THE TRACK RECORD

Every Role. Every Number.

SDR
AE
Team Lead
Demand Gen Lead
Sales Manager
Internet Brands · Martindale-AvvoCurrent
Sales Manager
Mar 2025 – Present·Pleasanton, CA · Hybrid
110%+
Avg Team Attainment
130% to goal in March, 144% in April — sustained 110%+ avg attainment through Apr 2026 across a team of 7–10 AEs
Built a full coaching ecosystem spanning early-career reps to senior sellers: call reviews, 1:1s, consultative frameworks, and performance reviews
Resolved a critical post-merger data silo — consolidated disparate sources into a single dashboard, revealing $8,600/mo in avg team revenue leakage
Championed and secured 2 senior AE promotions through prescriptive, individualized development and advocacy with senior leadership
ActiveFenceDemand Gen
Global Sales Development Lead · Demand Generation
Oct 2023 – Oct 2024·SF Bay Area · Remote
200%
Pipeline Target Q3 2024
Exceeded all quarterly pipeline targets from Q4 2023 through Q3 2024 — 200% in Q3, 120% FY 2024
Cut top-of-funnel conversion time by 3 business days by redesigning the discovery process from scratch
Used GenAI to automate, personalize, and A/B test high-volume outbound campaigns at scale
Owned day-to-day operations of Clay.com, Apollo.io, 6Sense, and Outreach.io
SalesforceEnterprise AE
Account Executive, Service Cloud
Jan 2022 – Feb 2023·Remote
Managed full end-to-end sales cycles for mid-market and enterprise accounts across the Service Cloud portfolio
Partnered with solution engineers and product specialists to deliver bespoke digital customer service strategies
ServiceMaxFull Arc
Account Executive · Team Lead · Sr. Enterprise SDR
Jan 2019 – Jan 2022·Pleasanton, CA
$800K+
Largest Deal Sourced
Top Performer, North America FY 2021 — while simultaneously mentoring junior reps and steering outbound strategy
Sourced the largest closed opportunity under a newly launched GTM model, yielding a deal value of $800K+
Top Performer, North America FY 2020 for consistently exceeding outbound pipeline generation quotas
Aero PrecisionAccount Mgmt
Sr. Account Manager · Account Manager
Apr 2017 – Jan 2019·Livermore, CA
$2M
Strategic Account Closed
Top Performer, South Asia Accounts Team (2018) — 120%+ of annual revenue target
Closed an exclusive strategic account valued at $2.0M across 10+ highly regulated nations
Earned early promotion ahead of standard company protocol with expanded quoting authority
Google (via CDI)Origin Story
Data Marketing Analyst
Jun 2016 – Apr 2017·Mountain View, CA
$5M+
Deals Influenced
DMA of the Month, November 2016 — highest-performing member of an 8-person analyst team
Managed Salesforce pipelines for 15 Google Sales Reps, contributing to $5M+ in closed deals
Built internal automation processes that improved team operational efficiency by 100%+
Cal Poly San Luis Obispo
B.S. Business Administration · Orfalea College of Business · 2011–2015
Education

// THE TOOLKIT

Stack Fluency

SYSTEMS
Clay.comOutreach.ioApollo.io6SenseSalesforceSQL
AI
ClaudeChatGPTGeminiContext EngineeringWorkflow Automation
REVENUE
GTM StrategyPipeline OptimizationDemand GenerationForecastingCoaching & Enablement

// THE OPERATING PLAN

What the First
90 Days Look Like

This is the plan I run anywhere — bring me your messiest motion and I'll show you where it leaks.

PHASE_01DAYS 1–30

Diagnose

Shadow the motion. Audit the stack, the data, and the handoffs. Map every friction point in the funnel and put a dollar figure on each leak. You get a prioritized report, not a vibe check.

PHASE_02DAYS 31–60

Ship

Deploy the highest-leverage fixes: enrichment flows, sequences, dashboard consolidation, AI workflows. Working systems in production — not a slide deck recommending them.

PHASE_03DAYS 61–90

Systematize

Document everything, train the team, instrument the metrics. The systems run without me babysitting them — that's the test of whether they were built right.

$ Sales Ops · RevOps · GTM Systems · Demand Gen — if the problem is "our revenue motion is held together with duct tape," that's the job description.

outbound enginesclay workflowsrevenue dashboardsai automationpipeline velocitycontext engineeringquota carried9 yrs b2b saasoutbound enginesclay workflowsrevenue dashboardsai automationpipeline velocitycontext engineeringquota carried9 yrs b2b saas
✦ ACCEPTING CONVERSATIONS

Bring me the
messy part.

30 minutes. Bring your funnel, your stack, whatever's leaking. I'll tell you exactly what I'd fix first and how — the diagnosis is free.

Book a Meeting →Send an Email ↗